ALLY BANK & UnitedMasters' 
earn your mASTERS

Earn Your Masters (EYM) is an event series by Ally Bank, UnitedMasters, and Earn Your Leisure (EYL). Earn Your Masters is a platform dedicated to artist investment, meeting artists at the intersection of creativity and business through inspiration, connection, and education. Through dedicated workshops, expert panels, and interactive sessions, participants gain practical knowledge and strategies to navigate the financial aspects of their artistic endeavors.

We sought to optimize our programming, bringing education to new cities, and generating new leads to provide artist coaching. We will ensure that Ally continues brand momentum to drive customer growth & loyalty while continuing to bridge the gap between culture and finance, culminating in an annual event series celebration at Art Basel Miami.

2024 Pitch Competition

UnitedMasters unveiled a groundbreaking platform designed to spotlight and support creative entrepreneurs. This innovative competition offered participants a unique chance to pitch their ideas, attract funding, and gain visibility within the industry. Spanning from Charlotte to Art Basel Miami, the program redefined how brands invest in emerging talent. Highlights included:

  • Multi-City Pitch Rounds: The competition launched in Charlotte, culminating at Art Basel Miami, where finalists competed for a $50,000 grand prize.

  • Industry Access: Participants engaged with mentors, judges, and leaders across creative sectors, receiving invaluable feedback and networking opportunities.

  • Brand Visibility: Finalists and select participants were featured across UnitedMasters’ digital platforms, bringing widespread attention to their work.

  • Commitment to Creativity: The initiative underscored the importance of investing in original ideas and demonstrated the transformative impact of empowering rising talent.

The event series delivered impressive results:

  • 10K+ live attendees and unique leads, building a robust community of creators​.

  • 440M+ press and social impressions, amplifying brand visibility.

  • 100% positive sentiment, reinforcing Ally’s position as a champion for creators​.

ART BASEL